| Web Site Building and Hosting for Independent Pharmacy - Opportunities for Pharmacists In Touch With Technology - Step 1 - Registering a Domain Name The first and foremost step when considering putting your independent drugstore online is to register your domain name. Generally, it will be the name of your pharmacy. For example, if your pharmacy's name is Ken's Great Pharmacy, you would want to register "kensgreatpharmacy.com". By doing this, you will make sure that your existing customers can find you, people who have heard your advertisements can easily find out more information about you on the web, and your online and offline advertising strategies will compliment each other. You can register the domain name at various domain name registrars, some of the most common being www.register.com, www.godaddy.com, and www.directnic.com, among many others. Register.com is perhaps the best known. In many cases, if you already have a web hosting company (the company that actually hosts your website on their computer "servers) or a web site designer, they will register your domain name for you for free or a minimal cost. Always make sure that the domain name is registered in your own name to prevent future problems. The average yearly fee to register a domain name is $25 (a yearly recurring fee). It is ussualyy better to register a "dot com" name, as the .com extension is the most well known and is preset into many web browsers. What if the name you want is already registered? Most of the general or "generic" domain names , and variations of them, were registered long ago. Examples are www.pharmacy.com, www.drugstore.com, www.rx.com, and variations such as www.pharmacyzone.com. www.rxzone.com, etc. If you are interested in a domain name that has been registered, but not being used, you can look up the owners information at the registrar's site, and send them an e-mail with an offer to buy the name. Keep in mind - top quality, easy to remember domain names can sell for thousands of dollars. If you business has a unique and established name, and your primary business will NOT be online, it is usually better to register that name instead of one of the top "generic" names, which may draw general "traffic", instead of your "targeted" web site traffic. If you are developing a new business, and want to include online marketing as part of your strategy, it may be well worth it to purchase or lease an established or pre-registered name. Next Article - Choosing a Web Hosting Firm
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